MENLO PARK, California: Meta is taking another swing at smart eyewear—this time with a sporty edge. The company announced a new partnership with Oakley to launch AI-powered glasses, broadening its footprint in the growing world of wearable technology.

The launch follows Meta's recent success with Ray-Ban Meta smart glasses and deepens its collaboration with eyewear giant EssilorLuxottica, the parent company of both Oakley and Ray-Ban.

The first product from this expanded partnership is the Oakley Meta HSTN, a limited-edition smart glasses model that blends Oakley's athletic design with Meta's artificial intelligence. The glasses feature a hands-free high-resolution camera, open-ear speakers, water resistance, and Meta AI capabilities built into the frame.

Meta said pre-orders for the HSTN glasses will open on July 11 and start at US$499. More models will roll out later this summer and begin at $399.

The Oakley Meta HSTN will debut at several high-profile sports events this month, including UFC International Fight Week and Fanatics Fest, to target a fitness-focused audience.

The product will initially be available in North America, Australia, and several European markets, with Mexico, India, and the United Arab Emirates set to follow by the end of the year.

Since their launch, Meta has already sold millions of Ray-Ban Meta glasses, driven by rising interest in AI-enhanced accessories that blend fashion and function.

With this new offering, Meta aims to cement its lead in the smart glasses space ahead of rivals like Snap, which said earlier this month that its Specs smart glasses will hit the consumer market in 2025. Other major tech players, including Google, are also exploring opportunities in the AI wearables space.